Grow NYC is a Non for Profit organization whose mission is to promote a healthier and more environmentally conscious lifestyle for New Yorkers. One of the programs they run is called Greenmarkets, which was created with the purpose of providing fresh locally grown produce to NYC's residents, while at the same time helping small family farms sell their products directly to customers without any intermediaries.
After visiting Grow NYC's website, I found out that finding healthy organic food is easier than I thought. Also that their Greenmarkets are very well planned and organized, given that it is a program run by a serious organization. One thing I found surprising when I was checking their financial reports was the amounts of money that some people or foundations donate.